Post by devine on Jan 16, 2024 23:19:39 GMT -6
Google Universal Analytics and Google Analytics 4: the main differences Contrary to the warning that Google has long displayed in its service, many companies switch to new analytics at the last moment. We are also moving to MEGOGO. And it's just defocusing. But there are cool things in the new interface and in general in the functionality. It is much broader, and from an analytical point of view I am satisfied. Today, maybe I can convince you that GA 4 is cool and not as difficult as it seems at first glance. The fundamental difference is the accounting and data processing model, which in GA 4 is based on events. Comparison of Universal with GA 4 Comparison of Universal with GA 4 In the old analytics, we have a User, he has sessions. And in GA 4 we already have events. These events must be learned to understand in this paradigm that there are parameters and there are indicators. Options - it could be some kind of click, it could be a transition, or it could be a view of something. For example, you looked at a page, then went to another by clicking on a button.
Parameters are easier to remember - they are what we can break the Phone Number List data down. And the indicators are the numbers that we get. Why is the Internet moving to GA 4 at all? Many companies have stopped making complex sites with a complex structure. Now the interface is very simple. This, of course, does not apply to online stores, and everything remains there. But many have switched to cross-platform, mobile applications and various web versions are being created. For example, MEGOGO. There is a separate web version, an application for Smart TV, mobile applications for Android and iOS. And these are all completely different platforms. For old analytics, these are separate, different products - there is no way to compare the web version with our iOS product. There is also a different interface, a different arrangement of buttons. But GA 4 is designed to embrace the cross-platform nature of all these applications.
For example, Anna Shepeleva went to the website following an advertisement on Facebook, did not buy anything, and then came home from work in the evening and went through the application on her iPhone and bought something. GA 4 can show which source led to the purchase. New analytics help you understand your user. For example, users watch football on their phones while driving home. And then they switch to TV. And in GA 4, I won't see session break. It is very convenient. Therefore, it is necessary to understand events, parameters and indicators. They are standard and Google recommends using certain settings for certain segments. For example, gaming or e-commerce. Settings can be reviewed in the help. At Universal, we used goals that were self-adjusted and tracked. Now the goals are our events, or rather conversion events. That is, some useful action and it is not always a purchase. This can be ad views or session duration. For example, Netflix tracks how much time a person spent, which attracted them to its service. It's the same with online stores.
Parameters are easier to remember - they are what we can break the Phone Number List data down. And the indicators are the numbers that we get. Why is the Internet moving to GA 4 at all? Many companies have stopped making complex sites with a complex structure. Now the interface is very simple. This, of course, does not apply to online stores, and everything remains there. But many have switched to cross-platform, mobile applications and various web versions are being created. For example, MEGOGO. There is a separate web version, an application for Smart TV, mobile applications for Android and iOS. And these are all completely different platforms. For old analytics, these are separate, different products - there is no way to compare the web version with our iOS product. There is also a different interface, a different arrangement of buttons. But GA 4 is designed to embrace the cross-platform nature of all these applications.
For example, Anna Shepeleva went to the website following an advertisement on Facebook, did not buy anything, and then came home from work in the evening and went through the application on her iPhone and bought something. GA 4 can show which source led to the purchase. New analytics help you understand your user. For example, users watch football on their phones while driving home. And then they switch to TV. And in GA 4, I won't see session break. It is very convenient. Therefore, it is necessary to understand events, parameters and indicators. They are standard and Google recommends using certain settings for certain segments. For example, gaming or e-commerce. Settings can be reviewed in the help. At Universal, we used goals that were self-adjusted and tracked. Now the goals are our events, or rather conversion events. That is, some useful action and it is not always a purchase. This can be ad views or session duration. For example, Netflix tracks how much time a person spent, which attracted them to its service. It's the same with online stores.