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Post by account_disabled on Jan 22, 2024 23:09:19 GMT -6
Their services were cheaper. Nowadays it has become more difficult to work with opinion leaders, because there are more of them, but their audience is not increasing proportionally. There must be organic integration between the brand and the influencer. Can you name the pros and cons of influencer marketing in Ukraine compared to the world? Among the advantages are affordable prices, the development of micro-influencers with a specific target audience, which is considered an effective tool for small businesses.
Also, influencers in Ukraine have a wide audience Buy Bulk SMS Service on different social networks, which allows them to adhere to different media strategies and attract target audiences from different sources. The Ukrainian market is growing rapidly in terms of professionalism. We can adopt practices from Europe and the USA and implement them ourselves; there is an opportunity to avoid mistakes. Among the disadvantages, the main one is insufficient regulation at the legislative level. There are no clear regulations governing influencer marketing in Ukraine yet.
There is a small percentage of influencers who have the right to enter into a contract on a legal level. This raises the issue of fair payment of taxes, which is an important criterion for large companies. In the American and European markets, this issue is more structured than in Ukraine, unfortunately. It also influences the ambiguity of the results. Influencers actually take no responsibility for the content they create. This makes it difficult to evaluate the effectiveness of such campaigns due to the lack of standard metrics.
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