Post by account_disabled on Feb 24, 2024 2:58:06 GMT -6
Do you want to know the path users take to get to your site? Analyzing access data is essential to be able to undertake new initiatives and measure their effectiveness. Google Analytics offers the ability to analyze traffic, sales, audiences and measure key objectives that determine the success of the work performed. But Google Analytics is not always able to precisely identify the origin of the traffic and everything that it is unable to classify places in the Direct or Direct category , that is: – the clicks of users who directly type the site's URL into the browser or who resume from favorites; – clicks from emails not managed with specific software; – clicks on links sent via Chat; – clicks from links contained in documents or even software; In this way very important information is lost . To precisely identify the traffic source with Google Analytics it is possible to use UTM (Urchin Tracking Module) parameters. "labels" added to the destination URL through the use of symbols which contain the useful information to identify the correct traffic source to track.
Where to use UTMs : – in social campaigns, in America Mobile Number List Facebook profiles (when we insert the website link), Instagram, LinkedIn, etc.; – in advertisements (Google ads, Bing ads, etc.); – in campaigns entrusted to influencers – in editorial articles – in press releases – in emails sent; – wherever we insert a link to a web page of the site (comments, presentation documents, etc.); How UTMs are built : There are various tools for building UTMs, the one made available by Google Analytics is the Campaign URL Builder The mandatory fields to fill in are: – Website URL: where to enter the URL of the landing page to be tracked. – Campaign Source (utm_source): identifies the traffic source, for example Google, newsletters, Facebook Ads, Instagram Ads, etc. – Campaign Medium (utm_medium): indicates the medium used for the campaign, for example cpc, email, banner, video, post, etc. – Campaign Name (utm_campaign): serves to specify the name of the campaign, for example “Sale”, “Black Friday”, “Product name launch”, etc.
There are two other optional UTM parameters that are used to add further interesting information: – Campaign Term (utm_term): indicates the keyword that led to the click on the ad, it is used mainly for Google Ads campaigns. – Campaign Content (utm_content): adds more details about the campaign, it is a parameter that allows you to understand which advert the click in a campaign came from. Example : you want to launch a Facebook campaign to promote participation in the "Digital Objective" course. We enter the data: Facebook Ads Campaign Medium (utm_medium): Post event Campaign Name (utm_campaign): Corso Luglio Spilamberto Campaign Content (utm_content): Lookalike fun (to specify the target used in the campaign) Pay attention to the data entered: Google Analytics is case sensitive , so "Facebook" and "facebook" interprets them as two distinct sources.
Where to use UTMs : – in social campaigns, in America Mobile Number List Facebook profiles (when we insert the website link), Instagram, LinkedIn, etc.; – in advertisements (Google ads, Bing ads, etc.); – in campaigns entrusted to influencers – in editorial articles – in press releases – in emails sent; – wherever we insert a link to a web page of the site (comments, presentation documents, etc.); How UTMs are built : There are various tools for building UTMs, the one made available by Google Analytics is the Campaign URL Builder The mandatory fields to fill in are: – Website URL: where to enter the URL of the landing page to be tracked. – Campaign Source (utm_source): identifies the traffic source, for example Google, newsletters, Facebook Ads, Instagram Ads, etc. – Campaign Medium (utm_medium): indicates the medium used for the campaign, for example cpc, email, banner, video, post, etc. – Campaign Name (utm_campaign): serves to specify the name of the campaign, for example “Sale”, “Black Friday”, “Product name launch”, etc.
There are two other optional UTM parameters that are used to add further interesting information: – Campaign Term (utm_term): indicates the keyword that led to the click on the ad, it is used mainly for Google Ads campaigns. – Campaign Content (utm_content): adds more details about the campaign, it is a parameter that allows you to understand which advert the click in a campaign came from. Example : you want to launch a Facebook campaign to promote participation in the "Digital Objective" course. We enter the data: Facebook Ads Campaign Medium (utm_medium): Post event Campaign Name (utm_campaign): Corso Luglio Spilamberto Campaign Content (utm_content): Lookalike fun (to specify the target used in the campaign) Pay attention to the data entered: Google Analytics is case sensitive , so "Facebook" and "facebook" interprets them as two distinct sources.