Post by account_disabled on Mar 4, 2024 23:08:34 GMT -6
The use of podcasts, in fact, is growing steadily and you can bet that we will hear more and more about them. In this post, we point out 5 aspects to consider when integrating podcasts into your content strategy. Marketing Plan Template Building a marketing plan is in all respects a complex activity. Download the template to write a complete and exhaustive marketing plan. DOWNLOAD NOW Marketing Plan Template What is a podcast Let's start with the definition: what is a podcast? This is on-demand content in digital audio or video format , usually serial, downloadable by users from free or paid online platforms (Spotify, Buzzsprout, iTunes, ...). According to Nielsen research, approximately 67 million people listen to podcasts on a monthly basis in America and approximately 112 million Americans have listened to a podcast at least once.
Undoubtedly interesting data, but in Italy? The use of podcasts in Italy The consumption of podcasts seems to be increasingly gaining ground in the Bel Paese as Hong Kong Telegram Number Data demonstrated by research on the use of podcasts in Italy conducted by the Nielsen research institute. According to the sample survey: 55% of respondents have listened to a podcast at least once in the last year 36% of the target stated that they know the service well or very well, which is listened to on average 2.7 times a month, in sessions lasting an average of 19 minutes. Podcast listeners in Italy Who are Podcast listeners? As happens in America, these are men and women, aged between 18 and 40 with a high cultural level. The type of content used differs depending on age: listeners aged 25 to 40, with good education, are interested in current affairs content, such as news and insights on specific topics.
Millennials (users aged 18 to 30), with university education, prefer entertainment content and are more interested in emotional storytelling . Italian podcasts: what type of content? Italian podcasts offer content of a high quality level, aimed at professional purposes or cultural enrichment: 45% of podcasts made in our country are musical content 36% news 28% entertainment. Listening habits: at home and on the move Where are podcasts listened to most? According to Nielsen research: 66% of those interviewed prefer listening at home 28% by car 18% on public transport. On the other hand, podcasts, in addition to offering a unique audio-immersive experience, are well suited to today's habits and rhythms of life . Just put on a pair of headphones to listen to them from your smartphone while running, walking or going to work on public transport; or listen to them from the stereo while driving or from the computer, lying on the sofa at home.
Undoubtedly interesting data, but in Italy? The use of podcasts in Italy The consumption of podcasts seems to be increasingly gaining ground in the Bel Paese as Hong Kong Telegram Number Data demonstrated by research on the use of podcasts in Italy conducted by the Nielsen research institute. According to the sample survey: 55% of respondents have listened to a podcast at least once in the last year 36% of the target stated that they know the service well or very well, which is listened to on average 2.7 times a month, in sessions lasting an average of 19 minutes. Podcast listeners in Italy Who are Podcast listeners? As happens in America, these are men and women, aged between 18 and 40 with a high cultural level. The type of content used differs depending on age: listeners aged 25 to 40, with good education, are interested in current affairs content, such as news and insights on specific topics.
Millennials (users aged 18 to 30), with university education, prefer entertainment content and are more interested in emotional storytelling . Italian podcasts: what type of content? Italian podcasts offer content of a high quality level, aimed at professional purposes or cultural enrichment: 45% of podcasts made in our country are musical content 36% news 28% entertainment. Listening habits: at home and on the move Where are podcasts listened to most? According to Nielsen research: 66% of those interviewed prefer listening at home 28% by car 18% on public transport. On the other hand, podcasts, in addition to offering a unique audio-immersive experience, are well suited to today's habits and rhythms of life . Just put on a pair of headphones to listen to them from your smartphone while running, walking or going to work on public transport; or listen to them from the stereo while driving or from the computer, lying on the sofa at home.