Post by account_disabled on Dec 19, 2023 22:48:22 GMT -6
In Italy we read little: a phrase that we hear too often lately. What do you think are the reasons for this poor reading attitude and what "measures" do you take - or would you like to take - to increase these numbers? In Italy, 55% of the adult population doesn't read a single book. In Germany non-readers are 19%, in Finland 8%. It's a scary gap that absolutely needs to be filled or at least something done to reduce it. For the good of the country. But I don't think it's up to publishers: their job is to publish books that are worth reading and to do so with seriousness, passion and professionalism.
But reading and culture are strategic resources for the whole country and as such they need structural investments, which must go above all through schools, universities and libraries. Are you Special Data generally satisfied with your editorial marketing campaigns? And how much do your authors put into promoting their books? We have very few resources to allocate to marketing: it is impossible to buy advertising space or shop windows in bookshops. We always have to invent something new, prize competitions on our website, on social networks or at fairs, special promotions linked to events, author tours when possible. Our authors always come to Italy very willingly: Björn Larsson, for example, even learned Italian so he could talk to his readers about him.
Do you have positive feedback from your web presence? How important do you think it is and how would you like to improve it? The web is increasingly important and we try to be found there too. In 2011 we completely redesigned the site, where we make many materials available to readers for further information, from book reviews to reading excerpts. We are also active on major social networks such as Facebook, Twitter, Flickr and Anobii, and on YouTube, and we have relationships with bloggers just as we do with their colleagues in the press. Why should a reader read your books? What makes your catalog different from countless others? Because we publish only a few titles a year, a selection of the best of Northern European literature, books we truly believe in, and of which we are the first passionate readers.
But reading and culture are strategic resources for the whole country and as such they need structural investments, which must go above all through schools, universities and libraries. Are you Special Data generally satisfied with your editorial marketing campaigns? And how much do your authors put into promoting their books? We have very few resources to allocate to marketing: it is impossible to buy advertising space or shop windows in bookshops. We always have to invent something new, prize competitions on our website, on social networks or at fairs, special promotions linked to events, author tours when possible. Our authors always come to Italy very willingly: Björn Larsson, for example, even learned Italian so he could talk to his readers about him.
Do you have positive feedback from your web presence? How important do you think it is and how would you like to improve it? The web is increasingly important and we try to be found there too. In 2011 we completely redesigned the site, where we make many materials available to readers for further information, from book reviews to reading excerpts. We are also active on major social networks such as Facebook, Twitter, Flickr and Anobii, and on YouTube, and we have relationships with bloggers just as we do with their colleagues in the press. Why should a reader read your books? What makes your catalog different from countless others? Because we publish only a few titles a year, a selection of the best of Northern European literature, books we truly believe in, and of which we are the first passionate readers.