Post by account_disabled on Jan 22, 2024 0:06:18 GMT -6
In this article we will tell you how to promote a website in a popular and highly competitive niche – selling products. Thanks to SEO, we managed to increase traffic 4 times, and this in a fairly short period (less than 6 months). We’ll tell you how we achieved this result in our FreshMart case. Promotion of the FreshMart online store website Project information Client's company name: FreshMart Year of domain registration : 2014 Topic: website for selling products Niche specifics : wholesale and retail trade in highly competitive conditions Service : SEO Goals : attracting traffic, increasing target audience coverage in several cities of the country Region: all of Ukraine Result : traffic increased almost 4 times in less than 6 months FreshMart representatives contacted us at the beginning of winter 2021. The main problem was the drawdown, which began in January 2020, although before that, since 2014, the site had shown a gradual increase in positions. After the drawdown, they “fell” to the levels that the company had in 2017. This was the reason for turning to specialists. Problems of the client's company The main impetus that prompted FreshMart management to contact our studio was a sudden drop in traffic.
This situation is not typical for this business niche. The drawdown is clearly reflected in the chart: Problems of the client's company As we found out later, the decrease was a “signal” about a number of other more serious problems in the operation of the resource: Technical errors. Lack of competent technical support. This happened because the company simply did not have a specialist for this. Lack of optimization in regional subdomains. These factors were the main ones that our specialists focused on, and they needed to be addressed am B2B Email List ong the first. Selected strategy Having identified the main problems in the operation of the FreshMart website, our employees drew up a plan to eliminate them and promote the resource: Performing a global technical audit. Analysis of the existing structure and scaling parameters. Collecting CN and working on metadata optimization. Analysis of problems in Webmaster. Optimization of metadata on regional subdomains and structure correction. Working with CTR, Core Web Vitals and Page Experience. Filling information web pages and blogs. Work on usability and conversion rates. Development of a task for programmers. Performing external optimization.
Each step involved additional work. Also, after the audit, other problems were discovered that also needed to be resolved. Let's talk about everything in order. Weak points we found The audit revealed that there are problems that are critical. Among the main ones: Missing meta tags on some pages. Missing meta tags on some pages Pagination without optimization. Because of this, the process of finding the necessary information worsens significantly, especially if you take into account the specifics of the client’s business. Pagination without optimization Duplicate meta tags. They appeared due to the fact that both versions of the site (Ukrainian and Russian) had the same Title. Duplicate meta tags Lack of optimization of the multilingual version of the resource. To accomplish this task, it was necessary to add tags that needed to contain URLs on versions of web pages. It should all look like this: Lack of optimization of the multilingual version of the resource Then for everyoneshould have been assigned <xhtml:link rel="alternate" hreflang="language code">. The listing of pages had to be done in it.</xhtml:link> Hreflang code on the website Many external links leading to other sites are not closed. Because of this, SEO indicators also decreased. Lots of external links Insufficient page loading speed. Today, this factor is key in promotion and one of the most common causes of drawdowns.
This situation is not typical for this business niche. The drawdown is clearly reflected in the chart: Problems of the client's company As we found out later, the decrease was a “signal” about a number of other more serious problems in the operation of the resource: Technical errors. Lack of competent technical support. This happened because the company simply did not have a specialist for this. Lack of optimization in regional subdomains. These factors were the main ones that our specialists focused on, and they needed to be addressed am B2B Email List ong the first. Selected strategy Having identified the main problems in the operation of the FreshMart website, our employees drew up a plan to eliminate them and promote the resource: Performing a global technical audit. Analysis of the existing structure and scaling parameters. Collecting CN and working on metadata optimization. Analysis of problems in Webmaster. Optimization of metadata on regional subdomains and structure correction. Working with CTR, Core Web Vitals and Page Experience. Filling information web pages and blogs. Work on usability and conversion rates. Development of a task for programmers. Performing external optimization.
Each step involved additional work. Also, after the audit, other problems were discovered that also needed to be resolved. Let's talk about everything in order. Weak points we found The audit revealed that there are problems that are critical. Among the main ones: Missing meta tags on some pages. Missing meta tags on some pages Pagination without optimization. Because of this, the process of finding the necessary information worsens significantly, especially if you take into account the specifics of the client’s business. Pagination without optimization Duplicate meta tags. They appeared due to the fact that both versions of the site (Ukrainian and Russian) had the same Title. Duplicate meta tags Lack of optimization of the multilingual version of the resource. To accomplish this task, it was necessary to add tags that needed to contain URLs on versions of web pages. It should all look like this: Lack of optimization of the multilingual version of the resource Then for everyoneshould have been assigned <xhtml:link rel="alternate" hreflang="language code">. The listing of pages had to be done in it.</xhtml:link> Hreflang code on the website Many external links leading to other sites are not closed. Because of this, SEO indicators also decreased. Lots of external links Insufficient page loading speed. Today, this factor is key in promotion and one of the most common causes of drawdowns.