Post by account_disabled on Dec 19, 2023 23:04:47 GMT -6
We already know that a longer article is more likely to be better referenced. I published SEO, quantity is key ; article in which I indicated 2 years ago that according to a study, it takes on average more than 2,000 words to position yourself on the 1st page of Google results. Beyond this first point, what is the impact of the quantity of content on overall performance (number of page views / shares / backlinks)? Answer in picture. The figures are clear. The gap between long articles and others is significant. What you need to understand is that if Google likes long content, there is a reason: it's what Internet users prefer. In this matter, Google is only a reflection of the practices and expectations of Internet users.
In addition, an infographic on not sharing by article length: the shorter you are, the Email Data less chance you have of being taken up by others. It's a bit as if to be relevant it had to be long, as if the two were synonymous. Less than 3,000 words is 50/50 for shares on social networks: 50% chance of having some and 50% chance of not having any. Please note, this does not mean that you should only write articles of more than 3,000 words. It depends on the customer journey and the stage the content is at. 3. How does the title of a blog post impact its performance? The title is an essential element in attracting readers. We did tests. With the same content, just changing the title, performance has nothing to do. Certain titles have the gift of making us want to know more.
The title is also important for Google, to understand what you are talking about. The figures are clear. Here again it is better to avoid the spirit of synthesis. Whether for the number of page views, shares or inbound links, the more words in the page title (more than 14 words) the better. We have the impression that quantity also indicates a notion of quality. In terms of form, which should be preferred? Questions, guides, lists, how to… No surprise, whether in terms of page views or shares, lists win. For links, questions or “how to” are better. That said, it's not all positive. If you then relay into LinkedIn, it is unlikely that all 14 title words will show up. Or by publishing not the article but a summary via a post. On average, with 14 words or more (compared to 7/10 words): 2 times more traffic. 2 times more shares. 5 times more inbound links.
In addition, an infographic on not sharing by article length: the shorter you are, the Email Data less chance you have of being taken up by others. It's a bit as if to be relevant it had to be long, as if the two were synonymous. Less than 3,000 words is 50/50 for shares on social networks: 50% chance of having some and 50% chance of not having any. Please note, this does not mean that you should only write articles of more than 3,000 words. It depends on the customer journey and the stage the content is at. 3. How does the title of a blog post impact its performance? The title is an essential element in attracting readers. We did tests. With the same content, just changing the title, performance has nothing to do. Certain titles have the gift of making us want to know more.
The title is also important for Google, to understand what you are talking about. The figures are clear. Here again it is better to avoid the spirit of synthesis. Whether for the number of page views, shares or inbound links, the more words in the page title (more than 14 words) the better. We have the impression that quantity also indicates a notion of quality. In terms of form, which should be preferred? Questions, guides, lists, how to… No surprise, whether in terms of page views or shares, lists win. For links, questions or “how to” are better. That said, it's not all positive. If you then relay into LinkedIn, it is unlikely that all 14 title words will show up. Or by publishing not the article but a summary via a post. On average, with 14 words or more (compared to 7/10 words): 2 times more traffic. 2 times more shares. 5 times more inbound links.